This poster brings attention to the consequences behind buying and supporting fast fashion retailers and the extremism behind unethical mass production of goods. It suggests a deal of "75% off", also referencing how fast fashion retailers overprice their goods by 75% and yet have their garment workers make poor wages, work in dangerous conditions, and remain in an unethical workplace. The pile of fabric scraps with blood layering it translates to also the waste produced by fast fashion retailers, regarding both fabric and the lives of their workers.