I’m an Art Director and Art Studio Manager focused on brand campaign art direction, Key Visual design, visual communication, and the development of visual identity systems.

Over the past few years, I have worked closely with marketing, brand, campaign, and content teams, from idea development and concept creation to defining the visual direction of campaigns, leading the production of graphic assets, and overseeing the final quality of creative outputs.

At SnappPay, part of my focus is on improving creative team workflows, including task prioritization, SLA development, output standards, quality management, and maintaining visual consistency across different brand touchpoints. These efforts have helped projects move forward with more structure, speed, and quality, while creating a more consistent, professional, and trustworthy brand presence across multiple channels.

I have experience collaborating with brands such as SnappPay, SnappShop, and Bank Shahr across fintech, e-commerce, and banking projects. Alongside my managerial and operational experience, my work has been recognized in several national and international events and competitions in the fields of graphic design, branding, and visual communication.

My goal is to create thoughtful, creative, and purposeful visual experiences — outputs that are not only visually compelling, but also help brands solve real business challenges.