Phai Dip

United Kingdom

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This poster aims to highlight the fact that men and women should be equal. This is demonstrated through a strong yet simple and straight forward concept of a scale, both sides of the scale are equal, and both the poster can be viewed in two ways, right way up, or upside down, one way represents a woman, and another represents a man. Idea behind this is "no matter which way you see it, both
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Gender Equality Now!

On 8 March 2012 poster for tomorrow launched its 4th annual call for entries, this time to promote gender equality. The condition of women has undergone undeniable improvements during the last century. But these improvements haven’t happened everywhere and where they have been the strongest they are far from being strong enough.
We need gender equality now, because more opportunities for women are more opportunities for us all.


Equal Scale

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