In 2004, after Elena received her degree in graphic and web design at the European Institute of Design in Italy, she quickly started working for Octagon - a worldwide sport events agency in Italy. After two years she transferred her skills and creative flair to the UK and continued to work for Octagon in their London office. Following this Elena received an MA at the London College of Communication for information design whilst also finding inspiration as a photography assistant and retoucher for Enzo Barracco, who works on many luxury projects such us Park Hyatt Milan.