Venezuelan graphic designer since 1976, born in Caracas in 1951, studied at the Neumann Institute of Design. In 1980 took the Milton Glaser‘s workshop SVA in New York City. He has worked for major transnational advertising agencies as Leo Burnett, Foote Cone & Belding and JW Thompson. Typographer, calligrapher, ambigramist ,filmmaker, has participated in many international design conferences and facilitated workshops. His works and articles have been published several books and magazines in America, Europe and Asia. Specializing in Identity, in 2006 publshed own book called "Signos de Identitad" (Signs of identity) which brings three decades of brands design.