I was born on January 1st, 1941, I studied Fine Arts in Ibarra, Ecuador, then I took up advertising career as an Art Director - Creative Director of a number of important agencies in my country, the latter was Andina BBDO Ecuador in which I got some professional awards both nationally and internationally. I am currently General Manager Lumont Advertising Inc., an agency that is dedicated to provide design services and advertising communication. On a personal level I am a plastic artist, I use different techniques such as watercolor, acrylic and drawing, I have participated in solo and group exhibitions.