Born in Mexico City, Mexico, Luis Yáñez Sandoval graduated from The Escuela de Comunicacion Visual Ansel Adams with a degree in Producer Comunication Media. Since 1991 he has been involved with various aspects of retail design: making corporate identity, merchandising, signage, advertising and point of purchase displays for department stores like Sears Roebuck, Wal-Mart, El Palacio de Hierro, Grupo Elektra, Liverpool, Soriana, etc.

Currently he works for Industries Kola Loka (glue company) in the marketing department as a Graphic Designer. In the development and design of new products.

After hours he is a freelancer at his own studio (Zelig+Design) where he develops client and personal projects.

Likewise currently fully involved in the character design, toy design and illustration and children playgrounds. read less