Devoting himself to museum exhibition design and the spread of Chinese culture, Biwei Zhu is a designer, the founder and leader of Wilbur Visual Studio. He believes design or creation no matter in two or three dimensions contains rich emotion voicing for the times. A good piece of art features fine detail, precise scale, accurate proportion as well as adherence to basic standards. He was mainly in charge of two big projects from 2013 to 2015. One is exhibition design at national level for Museum of the Mausoleum of the Emperor Qin Shihuang, the other is for Xi’an Dahua Industrial Museum. At the same time, he also shows great passion for finding out all the possibilities in visual communication.