This poster employs visual symbolism and an interactive design element to encourage reflection on the issue of femicide. At first glance, the central image appears to depict a heart between two figures, symbolising love. However, upon closer inspection, the heart reveals itself as the nose of a skull, illustrating the transformation of love into violence and death. This visual shift serves as a metaphor for how intimate or familial relationships can conceal the underlying threat of gender-based violence, particularly violence against women. A powerful detail of the design is that once the skull is noticed, the human silhouettes now resemble long eyelashes extending from the skull, adding a distinctly feminine aspect to the image. This subtle transformation signals that the skull represents a woman, further reinforcing the focus on femicide and the disproportionate impact of gender-based violence on women. The text "Turns Deadly" is deliberately placed upside-down, requiring the viewer to physically rotate the poster or adjust their perspective. This design choice reflects the often-hidden nature of gender-based violence, which may go unnoticed until it escalates into its most tragic form femicide. The need for the viewer to engage with the poster mirrors the societal need to confront and acknowledge this violence, which is frequently obscured or downplayed. By compelling the audience to look more deeply, the poster challenges societal attitudes toward violence against women, particularly the lethal outcomes that arise from intimate partner violence. It serves as a call to action, highlighting the urgency of addressing femicide, a global issue that remains pervasive but frequently ignored. This design, through its combination of visual metaphor and interactive elements, underscores the importance of awareness, recognition, and intervention in the fight to prevent the loss of women's lives to gender-based violence.