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Vijay Chauhan

India

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The noose, typically associated with execution and death, immediately evokes the seriousness of the issue — violence against women. Inverting it to form the female symbol. The upside-down noose communicates hope. Instead of being a tool for ending life, it becomes a symbol of resistance. This clever twist makes the viewer pause and reflect, which is crucial for a subject as serious as femicide. The creative’s intent is clear without needing much explanation, which is essential for impactful visual communication. It speaks to both the reality of femicide and the broader issue of violence against women.
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Stop killing women


According to UN Women, 2022 was the year in which the most women were intentionally murdered to date: nearly 89,000. Of these ‘Around 48,800 women and girls worldwide were killed by their intimate partners or other family members (including fathers, mothers, uncles and brothers). This means that, on average, more than 133 women or girls are killed every day by someone in their own family.’
If it’s not bad enough that femicide is increasing, the real statistic is probably much higher: ‘for roughly four in ten intentional murders of women and girls, there is not enough information to identify them as gender-related killings because of national variation in criminal justice recording and investigation practices’.
This must change. So this year, we want to ask your help in drawing attention to all forms of violence against women: for the world to stop killing women.

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Break the Noose of Violence

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