John Fairley

Australia

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Overlapping the gender symbol with the woman’s face adds emotional depth. The woman looking down evokes vulnerability or introspection, reinforcing the personal toll of violence against women. The symbol, typically a sign of empowerment, being split, indicates the fractured sense of safety and identity many women experience due to violence, which is a poignant visual metaphor. Turning the cross into a key with an 'H' is a clever design move. It links directly to the theme of 'Change starts at home' while representing both the physical home and the metaphorical key to change. This adds a layered message, inviting viewers to reflect on the home as both a place of safety and, for too many, a place of danger. The key could symbolize unlocking change and taking action.
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Stop killing women


According to UN Women, 2022 was the year in which the most women were intentionally murdered to date: nearly 89,000. Of these ‘Around 48,800 women and girls worldwide were killed by their intimate partners or other family members (including fathers, mothers, uncles and brothers). This means that, on average, more than 133 women or girls are killed every day by someone in their own family.’
If it’s not bad enough that femicide is increasing, the real statistic is probably much higher: ‘for roughly four in ten intentional murders of women and girls, there is not enough information to identify them as gender-related killings because of national variation in criminal justice recording and investigation practices’.
This must change. So this year, we want to ask your help in drawing attention to all forms of violence against women: for the world to stop killing women.

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Change Begins At Home

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