My concept was to use a simple, voluminous and striking typography to write "WOMEN". The black of the M, E, and N letters stands for gravity, danger, and oppression, while the white of the W and O letters indicates purity and light, signifying women and their wish to live in peace and security. The colours visually depict how the words "Men" and "Women" are combined, signifying the existence and impact of males in the lives of women. To emphasize this idea, I replaced the "O" of "WOMEN" with a handcuff to the "M" of the "MEN". This handcuff is a symbol of the brutality, authority, and dominance that men have over women. The poster's red backdrop alludes to violence, peril, death, and blood, serving as a sobering reminder of the seriousness of the issue and the lethal effects of domestic abuse. To draw attention and encourage thought about the significance of what is being seen, I set out to create a straightforward yet visually arresting design.