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Nicolas Ortega Gonzalez

Argentina

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The poster uses a low-angle perspective to create a compelling dialogue between the image and the viewer, emphasizing the urgent message: "Stop killing women". This visual technique not only captures attention but also symbolizes the oppression and power imbalance that many women experience. Violence is not always expressed through shouting; often, it hides in attitudes, words of love, or seemingly innocent gestures. Violence is not limited to physical aggression; psychological violence also plays a devastating role, placing victims in a position of inferiority and helplessness, unable to defend themselves against attacks that, under the guise of affection, perpetuate control and abuse. The poster features a small-scale "I love you" at the center of the face, forcing us to draw closer and look into the eyes of the oppressor, narrowing our focus on that message while often ignoring the surrounding signs of abuse, such as the clenched fist or the belt buckle that often seek to harm us. This detail reveals how the language of violence can manipulate our perceptions, leading victims to doubt their reality and justify abusive behavior under the guise of love. The poster places the viewer at an emotional and moral crossroads, where they must decide whether to fight or flee from a situation where words of love contradict the body's signals. It is at this critical juncture that each person has the power to take the initiative to change the reality of many women suffering from abuse today. This change begins with awareness and recognition of all forms of violence, highlighting the urgency to act to protect and empower victims. The fight to eradicate violence against women is a collective responsibility; we must build a society where the slogan "Enough of killing women" resonates in concrete and transformative actions.
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Stop killing women


According to UN Women, 2022 was the year in which the most women were intentionally murdered to date: nearly 89,000. Of these ‘Around 48,800 women and girls worldwide were killed by their intimate partners or other family members (including fathers, mothers, uncles and brothers). This means that, on average, more than 133 women or girls are killed every day by someone in their own family.’
If it’s not bad enough that femicide is increasing, the real statistic is probably much higher: ‘for roughly four in ten intentional murders of women and girls, there is not enough information to identify them as gender-related killings because of national variation in criminal justice recording and investigation practices’.
This must change. So this year, we want to ask your help in drawing attention to all forms of violence against women: for the world to stop killing women.

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Te Amo.

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