My first response to the brief was to brainstorm on an issue that we all collectively have a stance on, and the main one that I found divides us is Climate Change. So this is my take on encouraging people to make the world a better place
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Do The Right Thing
In a world that is becoming increasingly polarised, perhaps the one thing that unites us all is the conviction that we are all acting for the right reasons. And having formed an opinion about an issue, there is little room to have it changed by listening to an opposing view. Fake news has eroded trust in facts. So how can we move forward?
DO BETTER.
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