This poster aims to represent a magazine cover featuring a middle-aged mother with a child – relatable to the target audience. The poster incorporates various technological techniques used to engage the audience with the poster. Creating colourful gradients with various shapes, using excitable typefaces, persuasive text (statements and statistics) and a magazine style layout, these elements all assisted in portraying a magazine cover. With this target audience interested in women’s health and magazines in general, the concept was appropriate to entice this target persona.