When i started creating ideas around the message the brief wanted to tell: “Let’s be the best human beings we can” I started thinking about what makes me a better person or when or in what occasion I feel the best version of me I can be. The first idea coming in my mind was my dog. When i thought about why he makes me be better the reason I come up with were a few. The first one is because I want to always to take care of him in the best way i can, animals encourage us to be better people every single day, they are the purest soul, they calm us and ‘cure’ us from every pain we have, they are our guides in life, they direct us in the right direction, they teach us lesions along the way even without the possibility to talk, just by using love.