If we are closed off from anything that does not concern us, indifferent to the others, later if we are the ones in need, no one will come to our rescue too. The world does not have to be such a cold place.
The gesture of an open hand reaching out represents caring and helping, pulling someone out of a whirlpool, the water can be perceived as a mirroring surface, meaning the hand reaching out is also the hand that is pulling ourselves.
This piece of communication design should be an abstract reminder to, starting from now, from our hearts, we should reach out and help people, be that a stranger in need of rescue, someone who may have crossed us or just ease someone out of a trivial embarrassment, live and let live.
This poster belong to
Do The Right Thing

In a world that is becoming increasingly polarised, perhaps the one thing that unites us all is the conviction that we are all acting for the right reasons. And having formed an opinion about an issue, there is little room to have it changed by listening to an opposing view. Fake news has eroded trust in facts. So how can we move forward?
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Cristoffer Tuapnata, Cristoffer Tuapnata
Ecuador