The reason for using gray color and its different spectrums is the neutrality of this color and the concept of ambiguity induces neither right nor wrong in the mind of the audience. (Gray is the color of life) and the writing in the middle of the city and the citizen (in Persian) is multi-layered and shows the overlapping layers of society and carefully depicts the factors of grace and vileness of human beings in the components located around it. (Properties and riches at the top and the common people and toilers at the bottom of the plan) Designed to refer to a human being who lacks the power of analysis and repeats the repetitive words of his past And in general, the purpose of the poster is to make society and human beings passive in the face of the capitalism that rules society