Luke Dedden

United Kingdom

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Design references how difficult it can be to distinguish facts from the mass of ‘alternative facts’, particularly in the digital age. This is especially true as fact and fiction overlap with increasingly devious and believable fake news. “Two plus two equals five” is a popular phrase, made famous in the novel 1985, but appearing more often as we seem to live in an increasing Orwellian world. It is obvious that the truth is objectively 2+2=4, but the equation expresses the danger of taking what we see at face value. I hope the poster reminds people to look a little deeper into what they see online, with a glaring example of what they could otherwise be contributing to.
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Fake news might feel like a recent development that has only come to prominence since the election of one politician who shall not be named, but the practice of spreading rumours and misinformation is as old as the printed word.

People have always twisted the truth, or simply told lies, to get what they want (or change the world). But now we have the ability to share information faster and wider than ever before. It used to be only a few media outlets or government sources that could shape public thought, but now everyone can.

And unlike the media or government, none of us are held accountable for what we post. As there are few laws or fines that can be thrown at us for posting lies, there is no incentive to act responsibly in the public sphere. Get likes (or votes) first, worry about potential consequences later. If the self-styled leader of the free world can’t be held to account for regularly tweeting and spreading blatant untruths, then what stops everybody else from doing the same?




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