RR Donnelley Asia


Visit profile

Fake News always exists since ancient time. Now, there are more and more people get information from internet. Then fake news spreads more and faster. Designer draws the inspiration from ancient fables of east and west and uses the networked visual elements to express. We use the modern way to express those old stories to reveal the truth about the production and spread of Fake news. The contrast between picture format and story age brings more fun and attraction. NEWS is NOT always the TRUTH. Someone may intentionally distort the fact to spread error messages. We use Chinese idiom:Point to a deer, call it a horse -- deliberately misrepresent(指鹿为马),to warning public distinguish fake news. People may get the fake news on search website. So we use research bar on our poster. People may want research something but it gets others, which is already distorted. We designed and uploaded a series posters,which are three pieces. Please check three posters together.
This poster belong to


Fake news might feel like a recent development that has only come to prominence since the election of one politician who shall not be named, but the practice of spreading rumours and misinformation is as old as the printed word.

People have always twisted the truth, or simply told lies, to get what they want (or change the world). But now we have the ability to share information faster and wider than ever before. It used to be only a few media outlets or government sources that could shape public thought, but now everyone can.

And unlike the media or government, none of us are held accountable for what we post. As there are few laws or fines that can be thrown at us for posting lies, there is no incentive to act responsibly in the public sphere. Get likes (or votes) first, worry about potential consequences later. If the self-styled leader of the free world can’t be held to account for regularly tweeting and spreading blatant untruths, then what stops everybody else from doing the same?


Fake News - Animal Story Series 2/3 - Deer & Horse

Related Poster