Chiara Bertolin


Visit profile

Today we are surrounded by such a huge amount of information and news that often they overlap and contradict each other as if they were circus numbers. Fake news, in the digital era, is becoming stronger, more aggressive, intrusive and untamable. I tried to convey this idea through an old –fashioned poster, a vintage-style ad that contrasts with the pixel writing "fake news", to remind us that the Internet and social networks are the fertile ground of fake news. Is the ability to manage and to dominate it the new form of attraction? It certainly requires skill and experience, and looking better, we can also learn the tricks to make fake news harmless and acquire a new awareness.
This poster belong to


Fake news might feel like a recent development that has only come to prominence since the election of one politician who shall not be named, but the practice of spreading rumours and misinformation is as old as the printed word.

People have always twisted the truth, or simply told lies, to get what they want (or change the world). But now we have the ability to share information faster and wider than ever before. It used to be only a few media outlets or government sources that could shape public thought, but now everyone can.

And unlike the media or government, none of us are held accountable for what we post. As there are few laws or fines that can be thrown at us for posting lies, there is no incentive to act responsibly in the public sphere. Get likes (or votes) first, worry about potential consequences later. If the self-styled leader of the free world can’t be held to account for regularly tweeting and spreading blatant untruths, then what stops everybody else from doing the same?


The news show

Related Poster