Emeline Rouxel


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The poster is inspired by the illusory truth effect, this term means we tend to think a fact is true because it has been repeated and passed by a lot of media and people. The aim is to show to everyone that what we're seeing is not always the truth. Behind all articles and reports there are sources and it's important to check them to be sure this is not a fake news. The symmetry in the middle is a reference to the tip of the iceberg and the hidden part of the iceberg which respectively means at the top, "what we're seeing" and at the bottom, "what we are supposed to see". The background's color shows, at the top, all the informations the characters said and at the bottom, it makes disappear the fake news to let apparent the true information.
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Fake news might feel like a recent development that has only come to prominence since the election of one politician who shall not be named, but the practice of spreading rumours and misinformation is as old as the printed word.

People have always twisted the truth, or simply told lies, to get what they want (or change the world). But now we have the ability to share information faster and wider than ever before. It used to be only a few media outlets or government sources that could shape public thought, but now everyone can.

And unlike the media or government, none of us are held accountable for what we post. As there are few laws or fines that can be thrown at us for posting lies, there is no incentive to act responsibly in the public sphere. Get likes (or votes) first, worry about potential consequences later. If the self-styled leader of the free world can’t be held to account for regularly tweeting and spreading blatant untruths, then what stops everybody else from doing the same?


The illusion


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