With the development of the sketches, I was creating a concept based on the connection of Lego toys with the president of America, Donald Trump. Making the irony of the creation of buildings with legos to the fact that he wants to build a wall that separates two territories. Making him a character in this imaginary world and in some ways ridiculing him for it, is presented in that format, in a package illustrated with the American flag that alludes to his patriotic ideas which is reinforced again with the phrase "Made In America ". Finishing this poster, is a slogan, with a touch of irony, "The best wall builder" that reinforces and connects to the concept I mentioned earlier. Think, do we really need this toy?