Racism - a social prejudice that exists in relation to a group of people based on physical characteristics (skin pigmentation, typical facial features, hair texture, speech, mannerisms and other (ethnic) features), which are clearly visible. Racism - an ideology that uses external differences as the main reason for the refusal of equal treatment for members of the other group. The concept of the poster explores the mental exercise of “counting sheep”; allegedly used as a way of putting oneself to sleep. Additionally, the idiom of the “black sheep“ is incorporated into the design. Hegemonic doctrine must be challenged. It is imperative to move forewards as a cohesive society where we recognise our differences but celebrate our overwhelming similarities.