The idea is to compare two groups of people: while someone buys a new smartphone, the other hasn't access to clean water. The sarcasm was that you were born in the wrong place, at the wrong time, so "sorry", but no clean water for you...
This poster belong to
Right to healthcare

poster for tomorrow, the international poster competition, is proud to announce the launch of its 2015 edition: Open Up! Universal access to healthcare now!
Every year poster for tomorrow chooses a basic human right to address. In 2015 it’s the universal right to healthcare