My concept is based on education and how it can help and assist or rather, how it is key and vital in preventing diseases. Essentially how education can help prevent someone being susceptible to catching any diseases. Basically the written message will be “Prevention starts with education”. The visual is that of having a glue stick filled/ placed into a condom. The message derived from here is that by being educated one is knowledgeable enough to know that you have to practice safe sex in order to prevent yourself from contracting diseases such as HIV/Aids and that of protecting safe sex, hence the message is “It sticks forever”, meaning that because one does not have access to education therefore they arent knowledgeable enough to use a contraceptive and perform safe sex, and once contracting a disease, it stays forever and can lead to death ultimately.