Justin Negard

United States

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The right to healthcare is a highly politicized debate on both sides. The aim for "Have a Heart." is to bring the conversation back to what truly matters, and to remind the viewer of what hangs in the balance. The imagery of the newborn was used for absolute purity and fragility. I felt this iconic visual would cut through the talking points better than anything. However, the subject of this poster could easily apply to so many other groups in our society, from the elderly to the mentally and physically handicapped, among others. The idea of 'heart' is present in a variety of ways. The literal word is right there in the open space. The blood red color is meant to evoke this idea further. And on a very subtle level, I wanted the overall shape of the little one to resemble the anatomical heart as well. The minimal design was used to reflect one simple idea: when you need the proper healthcare in your life, everything else disappears. In this life, there is only your health. That's it.
This poster belong to

Right to healthcare

poster for tomorrow, the international poster competition, is proud to announce the launch of its 2015 edition: Open Up! Universal access to healthcare now!

Every year poster for tomorrow chooses a basic human right to address. In 2015 it’s the universal right to healthcare


Have a Heart.


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