Today’s mainstream fashion industry relies on globalised, mass production where garments are transformed from the design stage to the retail floor in only a few weeks. With retailers selling the latest fashion trends at very low prices, consumers are easily swayed to purchase more than they need. This overconsumption comes with a hidden price tag on the environment and workers in the supply chain. My poster is a social awareness campaign, that points out the real costs of the fashion world we live in. The poster concept consists of one provacative message using the phrase ›out of stock‹ known from online shops, as well as an informative, cruel fact about the fashion industry. Moreover washing labels and special designed washing icons act as key visuals. Core message: ›There is always a hidden price tag.‹