It's about what is work right. If you see this poster from a long distance, you can only know that there are two words, 'WORK RIGHT'. However, if you look it closely, you will find these two words are formed by many words. Each character is formed by a wording which is related to work right. For example, the character 'W' is formed by 'FAIR WAGE'. The message of this poster is I want the audience know more about what is work right and after they look at each character, they reflect about do they have suitable work right.