Within the word work, a monster can be found attacking victims for reasons like age, color and sex. Each letter in the vertically written word "WORK" is turned into a character symbolizing this concept. W = Teeth = Monster/vampire O = Egg = Age Discrimination R = Red Man = Color Discrimination K = Woman = Sex Discrimination As for the colors: Black & White = Darkness, Nightmare and Mystery Red = Violence The slogan is simply, "is your work a nightmare?", because those who are suffering from discrimination will simply consider their everyday work as a monster, and each letter in the word "WORK" is a nightmare for them, and a symbol of the thing they are discriminated against.