Home’ means something different to all of us. The place where we grew up, the place where we live and the place we come to relax and take for granted after a hard days work. But for far too many people home remains a distant dream, a place to aspire to as they eke out in sub standard accommodation or where many people sleep rough, take shelter and have nowhere else to go. The United Nations has enshrined the right of every man, woman and child to a place to live. The overall message being ‘We all deserve a home’. Our solution was to look at the common door mat as a key symbol of warmth, welcome and security of ‘the home’. The ‘act’ of returning home is something which people across the world take for granted. To ‘Wipe your feet’ is also a symbolic gesture of ignoring or disregarding something or someone or in this sense the issue at hand. To achieve this, we used the existing language of door mat phrases and added our own ironic copy around the main phrases ‘Welcome’, ‘Home’ and ‘Wipe your feet’. For the final solution to the poster series we created handmade stencil’s of the typography and applied all weather spray paint to the coir mats. The door mats become the physical poster itself.