Framing is a common word used in the construction industry and in the digital media world, but the same word has a different meaning in each field. In the construction industry framing refers to the process of building the walls of a house, and for the digital media production means, how the visual elements are arrange in the canvas. The center of attention of this campaign is going to be the words “Frame This” in wich by a simple hand made gesture, we are going to attract the viewers the find how they can help to fix the problem