- This poster belong to
Gender Equality Now!
On 8 March 2012 poster for tomorrow launched its 4th annual call for entries, this time to promote gender equality. The condition of women has undergone undeniable improvements during the last century. But these improvements haven’t happened everywhere and where they have been the strongest they are far from being strong enough.
We need gender equality now, because more opportunities for women are more opportunities for us all.
After making an analysis about gender equality, I realized that the topic is about women who play roles that used to be only for men. I wanted to show the fragile and sexy side of the women in contrast with the rough and hard side of the men and a way that both sides could interact. The way I translated this idea into a graphic was with the metaphor of a woman in men boots. The result is an image