Ronald Shakespear has been Chair Professor at the University of Buenos Aires and Past President of ADG.He founded Diseño Shakespear in Argentina 50 years ago, now directed with his sons Lorenzo and Juan. Ronald has been International Jury for the Art Directors Club of New York ADC,1990,Segd Design Awards DAP 2008,Wolda Awards 2008, Aiga,and many National and International Contests. Has also given seminars, lectures and workshops in 32 cities in the world.His last book "Señal de Diseño",was re-published in 2009.He received the Silver Pencil Award in 1987,Golden Brain in 2006 and the Segd Fellow Award in 2008.Diseño Shakespears wayfinding and branding mega-projects as the Buenos Aires Underground,City Hospitals,Buenos Aires Signage,Tren de la Costa, among others, have been published in most important books and publications in USA, Italy, England China, Spain, Germany, France, Japan, Mexico, Switzerland, etc, and exhibited at the Centre Georges Pompidou (Paris), the Triennale di Milano, ICCID, (Italy ). Mayor exhibitions were held at Centro Recoleta and National Fine Arts Museum, (Buenos Aires).Last exhibition in Buenos Aires - 45th Anniversary of Diseño Shakespear- at Centro Borges in 2005.Anthological Exhibit and workshop at Virginia Center for Architecture, AIA,(Richmond)2006, and at The Katzen Arts Center (Washington DC),2008. He has been lecturer at the Icograda Congress in Nice, Montreal, Sao Paulo, and Beijing. Also Visiting Professor at University of Alberta and Simon Fraser University,Canada.