With the help of the advertising industry, 3,900 children under the age of 18 will try their first cigarette – of which 475 will ultimately die from their habit – every single day. This poster is about using art & design to help end smoking and the promotion of tobacco use. Creatively, it shows the balance between "generations" & "legacies," and how they relate to smoking within a family. Each poster is supposed to be personal, and the execution changes based on each individual. In other words, a different person with different eye color, favorite pastime they’d like to pass down, etc., would have a completely different poster, or "legacy."